We Build

Big Brands

for Small Business

Ivy & Pine is a nimble creative group that gives small business access to the same knowledge, skill, strategies and tactics used by corporate giants.

Hopes

&

Dreams

I hope you’re not disappointed, but there’s no chipper Ivy answering the office phone.

Ivy & Pine are symbols of our hopes for your brand and your business.

Ivy represents steady growth and intertwined relationships with your customers.

Pine is evergreen; symbolizing profit, longevity, and strength to tower high above your competition.

Capabilities

&

Experience

BRAND STRATEGY

We develop the strategy, personality, voice, and appearance of your brand.

BRAND NAME

We take the naming process from strategy to registration.

BRAND IDENTITY

Your brand identity, or logo, is the most seen element. Design it well.

IDENTITY SYSTEM

An identity system builds your brand witha logo, business cards, stationery, signage, and packaging.

PRINT & DIGITAL MARKETING

The perceived quality of your brand is elevated by beautiful, well-designed print and digital marketing tools.

SOCIAL MEDIA

Build brand awareness with a smart social media strategy and regular posting.

WEBSITE

Your brand presence is enhanced with great website design and content.

TRADE SHOW

Stand out at your next trade show with a beautiful and branded presence.

Team

&

Talent

I’m Tracy Downing-McDermott, founder of Ivy & Pine. This agency is a vehicle to share my big brand marketing experience with you.

My professional career has covered marketing, sales, design and market research for, and with, some of the world’s most recognized brands–Royal Caribbean, Target, IBM, and Principal Financial Group, to name a few.

This is the experience I bring to every project, big or small.

My work touched every aspect of marketing, brand and product development. I led market research initiatives, built new brands and revised existing ones, created print collateral & digital marketing tools, and developed new products to appeal to emerging markets.

My teammates have similar backgrounds and experiences. Together, we are a nimble group of aligned talent that assembles to work on a particular project, and are chosen based on experience and client need.

This model gives our clients all of the skill and experience they need on a project, with none of the overhead.

If this approach sounds like a fit for you, let’s work together.