- 612.590.2278
- [email protected]
Ivy & Pine builds
Big Brands
for smALL businesses
Ivy & Pine is a nimble creative group. We put the brand and marketing skills of corporate giants to work for businesses of all sizes. Let us build a BIG BRAND for your business.
Your Hopes
&
Your Dreams

Ivy & Pine exists to help you achieve your hopes and dreams.
Our name and its symbols, ivy and pine, represent growth, enduring customer relationships, profitability, longevity and a brand that towers above the competition. We want that for our brand and for yours too.
Knowledge
&
Capabilities
BRAND STRATEGY
BRAND NAME
BRAND IDENTITY
IDENTITY SYSTEM
PRINT & DIGITAL MARKETING
SOCIAL MEDIA
WEBSITE
TRADE SHOW
Talent
&
Teams

Hello. I’m Tracy Downing-McDermott, principal at Ivy & Pine. I’ve held lead roles in marketing and brand development for 30 years working with brands like Royal Caribbean, Target, IBM, and The Principal Financial Group, among others.
I’ve built new brands and revised existing ones, led market research initiatives, worked with creatives to create new logos, collateral systems, and digital marketing tools. I launched products, consulted on ship designs, created branded experiences and crafted new product ideas to appeal to emerging markets.
It was exciting, rewarding work and this is the experience I bring to every project, big or small.
Ivy & Pine’s business model uses an approach that is nimble and affordable for more businesses. I lead initial strategy and project planning then assemble a team of experienced, vetted professionals with the targeted skills your project requires.
You’ll get all of the expertise and none of the overhead costs you find working with a larger creative agency.
If this nimble and customized approach sounds like a fit for your brand and your business, let’s work together.
Are you ready to grow?
Contact us today at 612.590.2278
© 2025 All Rights Reserved.