We Build

Big Brands

for Small Business

Ivy & Pine is a nimble creative group whose diverse backgrounds in marketing, advertising, graphic design, fine art, social media, and branding give small businesses access to the skill, strategies and tactics used by corporate giants.

Hopes

&

Dreams

I hope you’re not disappointed, but there’s no chipper Ivy answering the office phone.

Ivy & Pine are symbols of our hopes for your brand and your business.

Ivy represents steady growth and intertwined relationships with your customers.

Pine is evergreen; symbolizing profit, longevity, and strength to tower high above your competition.

Capabilities

&

Experience

BRAND STRATEGY

We develop the strategy, personality, voice, and appearance of your brand.

BRAND NAME

We take the naming process from strategy to registration.

BRAND IDENTITY

Your brand identity, or logo, is the most seen element. Design it well.

IDENTITY SYSTEM

An identity system builds your brand witha logo, business cards, stationery, signage, and packaging.

PRINT & DIGITAL MARKETING

The perceived quality of your brand is elevated by beautiful, well-designed print and digital marketing tools.

SOCIAL MEDIA

Build brand awareness with a smart social media strategy and regular posting.

WEBSITE

Your brand presence is enhanced with great website design and content.

TRADE SHOW

Stand out at your next trade show with a beautiful and branded presence.

Team

&

Talent

Hello. I’m Tracy Downing-McDermott, principal at Ivy & Pine.

My professional career has covered marketing, sales, graphic design, market research, product development and brand strategy with some of the world’s most recognized brands–Royal Caribbean, Target, IBM, and Principal Financial Group, to name a few.

My career touched every aspect of these disciplines. I led market research initiatives, led the development of new print collateral & digital sales and marketing tools, built new brands, revised existing brands, and developed new products to appeal to emerging markets.

This is the experience I bring to every project, big or small.

My teammates have similar backgrounds and experiences. Together, we are a nimble group of aligned talent that assembles to work on a particular project, and are chosen based on experience and client need.

This model gives our clients all of the skill and experience they need on a project, without the overhead you’ll find in a big creative agency model.

If this approach sounds like a fit for you, let’s work together.