Ivy & Pine builds

Big Brands

for smALL businesses

Ivy & Pine is a nimble creative group. We put the brand and marketing skills of corporate giants to work for businesses of all sizes. Let us build a BIG BRAND for your business.

Your Hopes

&

Your Dreams

Ivy & Pine exists to help you achieve your hopes and dreams.

Our name and its symbols, ivy and pine, represent growth, enduring customer relationships, profitability, longevity and a brand that towers above the competition. We want that for our brand and for yours too.

Knowledge

&

Capabilities

BRAND STRATEGY

Enhance your brand with strategy that defines its personality, brand voice and trade dress

BRAND NAME

What's in a name? Shakespeare got it wrong. A name can sink your brand or make it everlasting. Choose wisely.

BRAND IDENTITY

Your brand identity (commonly called a logo) is a brand's most visible element. Design it well.

IDENTITY SYSTEM

An identity system underpins your brand with a logo, business cards, stationery, signage and packaging

PRINT & DIGITAL MARKETING

Elevate the perceived quality of your brand with beautiful, well-designed print and digital marketing tools

SOCIAL MEDIA

Build brand awareness, customer engagement and presence with a smart, well-executed social media strategy

WEBSITE

Your brand's presence will be enhanced by great website design and content. In the digital age, that's essential

TRADE SHOW

Stand out at your next trade show with a beautiful and branded presence that dominates the trade show floor

Talent

&

Teams

Hello. I’m Tracy Downing-McDermott, principal at Ivy & Pine. I’ve held lead roles in marketing and brand development for 30 years working with brands like Royal Caribbean, Target, IBM, and The Principal Financial Group, among others.

I’ve built new brands and revised existing ones, led market research initiatives, worked with creatives to create new logos, collateral systems, and digital marketing tools. I launched products, consulted on ship designs, created branded experiences and crafted new product ideas to appeal to emerging markets.

It was exciting, rewarding work and this is the experience I bring to every project, big or small.

Ivy & Pine’s business model uses an approach that is nimble and affordable for more businesses. I lead initial strategy and project planning then assemble a team of experienced, vetted professionals with the targeted skills your project requires.

You’ll get all of the expertise and none of the overhead costs you find working with a larger creative agency.

If this nimble and customized approach sounds like a fit for your brand and your business, let’s work together.