O U R W O R K
Brand Strategy, Logo, Copywriting, Tagline, Photoshoot, Web Design, Marketing Collateral, and Social Media
Ivy & Pine recently completed a complete brand refresh for this 10-year-old global destination management company.
The project began with the development of a targeted brand strategy and a redesign of the company logo. The old logo design was dated and out-of-step with the sophisticated and modern designs of the company’s key competitors. Our team built upon the assets of the old brand – its color and shape – to create a new, energetic and modern representation for the brand to make it stand out among its competitors with a “WOW!”
Ivy & Pine then completed the redesign of the company website—taking it from a static brochureware website to a robust, information-centered powerhouse that will give event planners a reason to bookmark the website and think of EDPglobal as a consulting resource for their future events. Included in this effort was a 40,000 word copywriting project and a company photoshoot with the entire staff.
Finally, Ivy & Pine developed an innovative marketing collateral solution for EDPglobal. The new print material allows its sales team to create a customized collateral package for each prospect. Elements include separate sheets for US versus non-US destinations and individualized sales pages that link prospects directly, and visually, with their assigned sales consultant.
DesignMashup | Italy
Brand Strategy, Naming, Logo Design, Photoshoot, Web Design, Marketing Collateral, and Social Media
Ivy & Pine led the effort to launch DesignMashup, a European startup that combines elements of cultural tourism and education, with meaningful hands-on design workshops aimed at architects, designers and makers with interest in Italian design.
The team was involved in the initial product design and strategy, created its website (including all copywriting and design), art directed all photography, and created marketing posters and materials to sell the workshop.
Social media played a large part in the DesignMashup launch effort. Ivy & Pine executed a year-long campaign across several platforms to generate interest and ongoing buzz.
Shore Beach Lantern
Product and Brand Strategy, Product Design, Copywriting, Marketing Planning, and more…
Ivy & Pine, in collaboration with the Italian based product designer, art directed all photography and created all collateral and retail packaging for Shore Brands—the first in a series of lifestyle products.